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UBUNTU BASKETBALL is an Amsterdam-based player development brand led by Ermay Duran, a coach with 30+ years of experience across NBA, EuroLeague, and around the European basketball ecosystems. Built on the Ubuntu principle “I am, therefore we are” the work blends elite skill training, shooting mechanics, and mental performance, grounded in movement science, ecological dynamics, Constraint-Led Approach, and Differential Learning. Through ProLab sessions, camps, and film-based digital resources, Ubuntu Basketball helps players make faster reads, take better shots, and repeat their best outcomes under real pressure, guided by one standard: read, finish, review.

ABOUT OUR FOUNDER, Coach Ermay Duran is a basketball training design specialist with over 30 years of experience across European leagues, the NBA ecosystem, and international development pathways. With a Doctorate in Movement Sciences, he integrates Ecological Dynamics, the Constraint-Led Approach, and Differential Learning into high-level player development, with a strong emphasis on shooting mechanics, decision speed, and mental performance. As the founder of Ubuntu Basketball in Amsterdam, he works with youth prospects, gap-year athletes, and professional players from Europe, the G-League, and overseas who train with him during the summer to refine their game in competitive, game-representative environments.